Yellow Pages vs Vehicle Wraps

Vehicle wraps are import for your business advertising. Google search has just about killed the Yellow Pages. As a result, the 20 million small businesses in the US that have historically relied on the Yellow Pages for their advertising. They are now forced to pay for Google Advertising, right? Not necessarily. It is important to invest in the generation of “organic” searches for a company and it’s services. An organic search happens when someone already knows the name of a business but is trying to find that name on the internet. As a business owner, you don’t pay Google for organic searches. Organic search is the biggest part of internet search happening each day and that is where “vehicle wrapping” plays a huge part.

Vehicle Wraps

Why Vehicle Wraps are a Good Choice

There are millions of vehicles that could be generating “organic searches” for the companies that wrap those vehicles with visual graphics or lettering. Of the 250 million vehicles in the US, a large part of these vehicles are owned by small businesses. Small businesses own cars, trucks, vans and trailers that often operate 24 hours a day 7 days a week. Vehicle wraps get into places that traditional advertising does not reach. Most business vehicles drive into neighborhoods or areas that don’t allow other advertising like signs or billboards. And business vehicles that travel on the busiest roads and intersections where it is difficult and expensive to obtain advertising.

Vehicle wraps provide high quality exposure at a low cost which further strengthens organic search. A wrapped commercial vehicle that is seen in a neighborhood home may have less “views” than a television ad, but the quality of the neighborhood “wrap views” is higher because it’s a silent testimonial. A neighbor may be looking for that particular service so word of mouth is another benefit. This is a very low cost per exposure. Most wraps are less than $5000 per vehicle so, when you add up the yearly exposure to “views” of the wrap that is seen 24 hours a day, seven days a week over an average three year life.  The cost of exposure is just pennies. One vehicle wrap can generate 30,000 – 70,000 impressions on a daily basis. Think what a fleet of vehicles can do for your business!

Google does not have to reap all the benefits from the death of Yellow Pages. Wrapping your vehicles is the most cost effective solution for the small businesses. It generates organic search and replaces the advertising benefit historically derived from Yellow Pages.

Call Pinnacle Signworks for your free estimate and let us help your business stand out from the competition! 407-322-7733

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