Business Signs To Help Your Business Stand Out
Business signs, also known as lobby or reception signs communicate important information and lets customers know who you are and what type of services you provide. If you want to bring customers through your doors, you’ll want to think about ideas when designing your signage. Here are some sign trends that will help your business stand out!
Keep it simple!
We all get overwhelmed with advertising all day long. Whether it’s while we are driving, having dinner or sitting at home watching tv. Keep this in mind when you are creating your business sign. Having too much information, too many colors and fancy text will only distract from your message and overwhelm your target. You will always want to include your company name, phone number & website. Remember, a website is open to your customers 24 hours a day, 7 days a week while you might not be.
Be sure your sign conveys the type of business that you are running. For instance, if you are an optometrist, you may want to include a set of eyewear in your logo. Make it memorable.
Be a bit bold..or a lot bold!
Colors are important when it comes to your signage. Pick colors that stand out and will compliment your business and what you are selling. Pick contrasting colors that will grab the attention of people that are driving or walking by and include some eye-catching graphics. However, too many colors will only distract from your message and look cluttered. You want to pick the perfect balance between a simple color scheme and one that will attract attention.
Stand out in a crowd!
Business signs that are highly creative are much more likely to capture the attention of everyone — especially those who are looking for your business. This creativity can come in the form of many different items. Emblazoning your company’s logo on your sign makes it easy for your customers to associate both of them with your business.